In the vast chaos of the internet, there’s a small, stubborn corner where hope still thrives. Have you seen “Hopecore” on Instagram? These are short, inspiring videos set to emotional music, often featuring profound or uplifting voiceovers paired with clips meant to rekindle your faith in humanity. They’re part of a growing trend—“core” content. But what is “core”? At its heart, it’s an aesthetic or collection of media that embodies the essence of something: Metalcore for the epitome of heavy music, Dreamcore for the surreal landscapes of dreams, and now Hopecore, which has emerged as the distilled essence of optimism in meme form.
Hopecore is more than just feel-good fluff—it’s a quiet rebellion. At a time when the internet can feel like an endless doom-scroll of bad news, division, and negativity, pages like these offer a glimpse of something better. They’re not just videos; they’re reminders of the human spirit, of the way we still strive, yearn, and dare to believe in something greater than ourselves.
The internet has become a dark place. Everywhere you look, it feels like the world is coming undone—wars rage, natural disasters wreak havoc, and social media only amplifies division. There’s more hate than ever, more doom, more apathy. It’s exhausting. Algorithms feed us what we engage with, which often means more negativity, more fear, more reasons to feel like the world is falling apart.
And yet, even in this digital wasteland, there are pockets of hope. In recent months, I’ve noticed my own algorithm shifting, steering me toward memes and videos that push back against the negativity. These posts often start with something grim—a message like, “This year is already cooked, I’ll try again in 2026”—but then pivot to optimism, with reminders to focus on what we feed ourselves, to look for the good. It’s as if the internet itself, or at least a small corner of it, is refusing to give in.
Hopecore is a key part of this rebellion. These are videos designed to inspire. A clip of a sunrise. A voiceover saying, “You’re not alone.” A soundtrack of swelling strings or nostalgic lo-fi beats. Sure, some people try to ruin it with negative or ironic takes, but the human spirit endures. People keep making these videos, and people keep watching.
Hopecore is part of a broader internet trend called “core” content. Core videos aim to embody the essence of an experience or idea—Dreamcore captures the strange, uncanny landscapes of dreams; Corecore dives into the raw, emotional depth of human existence. At their best, these pages and videos feel like art galleries. They’re carefully curated collections of images, music, and ideas, designed to evoke a deep emotional response.
Take pages like @MoreCoreCore or @APlasticPlant, for example. These accounts are more than just meme dumps—they’re spaces where people go to feel, to process, to connect. Each image or video is meticulously chosen to evoke something real: nostalgia, longing, beauty, or even grief. They remind us that we’re still human, that we still yearn for connection and meaning in a world that often feels hollow.
In an era where so much content feels fast, cheap, and soulless, Hopecore and Corecore represent something profoundly human. The internet is increasingly dominated by bot farms, engagement bait, and creators chasing clout or sponsorship deals. Everything seems optimized for consumption rather than connection. Music is churned out as singles for streams, fashion is disposable, and even memes are recycled endlessly.
But these pockets of authenticity—these pages and videos—prove that people are still hungry for art. We still crave beauty and meaning. We want to feel something, even on platforms that often feel designed to numb us. The fact that so many people are dedicating time and energy to cultivating these spaces is proof that the human spirit hasn’t given up.
Yes, some of the posts are repetitive. Yes, some of the messages are cheesy or overly earnest. But what’s the harm in seeing a positive message a few times? When the world feels bleak, sometimes you need to hear it again and again: There’s still hope. You’re not alone. Keep going.
What do all these aesthetic pages have in common? They’re like little digital churches, places where people gather to worship at the altar of something greater than themselves. Hope. Beauty. The human spirit. They remind us that even when the world feels dark, there’s still light to be found if you look for it.
Maybe that’s what these pages are really about: the enduring belief that there’s something beautiful in being human, something worth holding on to. And in a time when it’s easy to feel disconnected and disillusioned, that belief matters more than ever.
So if you’re looking for a way to change your algorithm—to shift from doom-scrolling to hope-scrolling—start with Hopecore. Start with Corecore. Start with the people who are still creating, still sharing, still striving to make us feel something real. It’s proof that we’re still here, still human. And that’s pretty cool.
This is a beautiful post Will.
“It’s never been easier to win. And it’s never been eaasier to be more distracted” - Alex Hormozi
I like to say that the Digital Renaissance is a double edged sword.
Most people are trapped in the brain rot, constant comparison, or distractedville to see the immense beauty & potential that social media has granted us.
Being that I only use YouTube & Substack I was unaware of this Hopecore content which is really awesome to know about.
The human spirit persists.
While I feel that Hopecore can be cringe at times, it does uplift the spirit. A wonderfully written piece Will!